PERSONAL DATA PROTECTION & PRIVACY NOTICE
Last Updated: 26 September 2026
Seng Online respects your privacy and is committed to protecting your personal data.
This Personal Data Protection & Privacy Notice (“Notice”) explains how we collect, use, disclose, store and protect your personal data when you visit or use our website, create an account, place an order, contact us, make an enquiry or otherwise interact with us.
This Notice applies to our online store and our related customer and business activities.
Seng Online handles personal data in accordance with applicable Malaysian laws and regulations, including the Personal Data Protection Act 2010 (Act 709) (“PDPA”), as amended or updated from time to time.
1. PERSONAL DATA WE COLLECT
Depending on how you interact with us, we may collect the following types of personal data:
Full name
Billing and delivery address
Telephone number
Email address
Account login information
Order and transaction details
Payment-related information necessary to process transactions
Information provided when contacting customer service
Technical information such as IP address, browser type, device information and website usage information
Marketing and communication preferences
Other information you voluntarily provide to us
We only collect personal data that is reasonably necessary for the purposes described in this Notice or as otherwise permitted or required by applicable law.
2. HOW WE COLLECT PERSONAL DATA
We may collect personal data directly from you when you:
Create or manage an account
Place or manage an order
Make a payment or request a refund
Contact our customer service
Submit an enquiry or feedback
Subscribe to marketing communications
Use or interact with our website
Otherwise voluntarily provide information to us
We may also receive certain information from third parties involved in providing our services, such as payment providers, courier and delivery companies, marketplace platforms, technology providers and other service providers.
3. HOW WE USE YOUR PERSONAL DATA
We may use your personal data to:
Create and manage your customer account
Process and fulfil your orders
Arrange delivery and shipment
Process payments, refunds and related transactions
Communicate with you regarding your orders and account
Respond to enquiries and customer service requests
Provide, operate and improve our website and services
Maintain website security and prevent fraud, abuse or misuse
Maintain business, accounting and transaction records
Administer promotions, offers and customer communications
Send marketing communications where permitted by applicable law
Comply with applicable laws, regulations and legal obligations
Establish, exercise or defend legal claims where necessary
Carry out other purposes reasonably necessary for our business operations
4. PAYMENT INFORMATION
Payments may be processed through third-party payment service providers.
Where payment information is processed by a third-party payment provider, that provider may collect and process payment information in accordance with its own privacy policy and terms.
Seng Online does not ordinarily receive or store complete payment card numbers or security codes where payment processing is handled directly by the relevant payment service provider.
5. DELIVERY AND THIRD-PARTY SERVICE PROVIDERS
To operate our business and fulfil your orders, we may disclose relevant personal data to third-party service providers, including:
Payment service providers
Courier and delivery companies
Website and hosting providers
Technology and IT service providers
Customer communication service providers
Marketing and analytics service providers
Professional advisers
Other service providers reasonably necessary to provide our products and services
We seek to provide only information that is reasonably necessary for the relevant service or purpose.
6. COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies and similar technologies to:
Enable website functionality
Remember preferences
Improve website performance
Understand how visitors use our website
Support website security
Analyse website usage
Provide relevant marketing or advertising where applicable
You may configure your browser to reject or manage cookies. However, disabling certain cookies may affect the functionality of some parts of our website.
7. DISCLOSURE OF PERSONAL DATA
We may disclose personal data where reasonably necessary for the purposes described in this Notice, including to service providers, business partners involved in fulfilling transactions, professional advisers, regulatory authorities or law enforcement agencies where required or permitted by law.
We may also disclose personal data where necessary to protect our rights, property, customers, employees or business operations, or to prevent fraud, security incidents or unlawful activities.
We do not sell your personal data as a business practice.
8. DATA SECURITY
We take reasonable and appropriate measures to protect personal data against unauthorised access, misuse, loss, alteration, disclosure or destruction.
However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.
9. DATA RETENTION
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including:
Fulfilling transactions
Providing customer services
Maintaining business and accounting records
Resolving disputes
Preventing fraud or misuse
Complying with legal and regulatory obligations
When personal data is no longer required, we will take reasonable steps to delete, destroy or anonymise it where appropriate and permitted by applicable law.
10. ACCURACY OF PERSONAL DATA
We rely on you to provide accurate, complete and up-to-date personal data.
You should notify us if any personal data provided to us changes or is inaccurate so that we can update our records where appropriate.
11. YOUR RIGHTS UNDER APPLICABLE DATA PROTECTION LAWS
Subject to applicable law, including the Personal Data Protection Act 2010 (PDPA), you may have rights relating to your personal data, including:
Requesting access to personal data held about you
Requesting correction of inaccurate or incomplete personal data
Withdrawing consent where processing is based on consent
Requesting that we stop using your personal data for direct marketing
Making enquiries regarding how your personal data is collected or processed
Requests may be subject to applicable legal requirements and reasonable identity verification procedures.
To exercise your rights or make a request relating to your personal data, please contact us using the privacy contact details below.
12. DIRECT MARKETING
Where permitted by applicable law, we may send you information about products, promotions, offers, services or other updates.
You may request to stop receiving direct marketing communications at any time by contacting us or using the unsubscribe mechanism provided in the relevant communication.
Please note that opting out of marketing communications does not prevent us from sending important service-related communications, such as order confirmations, payment information, delivery updates, account notifications or security-related communications.
13. CROSS-BORDER TRANSFERS
Some of our service providers, technology providers or business partners may process or store personal data outside Malaysia.
Where personal data is transferred outside Malaysia, we will take reasonable steps to ensure that the transfer and processing are carried out in accordance with applicable Malaysian data protection requirements.
14. DATA BREACH
In the event of a personal data breach affecting your personal data, we will take reasonable steps to investigate, contain and remediate the incident and make any notifications required under applicable laws and regulatory requirements.
15. CHILDREN
Our website is intended for general customers and is not specifically directed at children.
We do not knowingly collect personal data from children where such collection is prohibited by applicable law.
16. CHANGES TO THIS NOTICE
We may update this Personal Data Protection & Privacy Notice from time to time to reflect changes to our business, website, services, technology or applicable legal requirements.
The latest version will be published on this page together with the updated date.
17. CONTACT US
If you have any questions about this Notice, wish to exercise your rights, request access to or correction of your personal data, withdraw consent where applicable, or have any concerns regarding the handling of your personal data, please contact us using the details below.
SENG ONLINE
Semenyih, Selangor, Malaysia
Privacy / Personal Data Contact Email: [email protected]
You may also contact us through our Contact Us page.
We will handle personal data requests in accordance with applicable Malaysian data protection laws, including the Personal Data Protection Act 2010 (PDPA).